.Manly Bands is actually a direct-to-consumer seller of males's rings. The business introduced in 2016 after John Ruggiero, the co-founder along with his wife Michelle, couldn't discover a suited wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our company explained the business's starting, unique band materials, and also more. Since then, Manly Bands has actually obtained its maker. The manufacturing of rings from, claim, Port Daniel's scotch gun barrels or Fender guitar strings generates engaging online video, points out Ruggiero, perfect for storytelling on social networking sites and also elsewhere.The whole sound of our discussion is actually inserted listed below. The transcript is actually modified for span as well as quality.Eric Bandholz: Give our team a run-through of what you do.John Ruggiero: My partner, Michelle, and also I started an internet ring provider called Manly Bands in 2016 to resolve a problem of wedding event bands for men. Our company were actually merely married. I possess large fingers as well as could not find a ring that I suched as that was not overpriced. My possibilities were actually buying coming from a brochure or having one thing personalized.I wound up purchasing coming from a website. The band arrived in a standard mailer, with no carton or customer care. It was actually a terrible adventure by today's ecommerce specifications.Our team obtained wed, transferred to Florida, and also needed to have a work. Our company informed our own selves, "Our team're both business people. Why don't our company generate our personal company?" Our team reviewed the types of concerns our team will found and also how to resolve them. My band experience turned up, and also our experts chose to make an effort to handle it for other men.Our goal when our company started was to pay out lease. We thought creating a pair thousand bucks a month coming from this would be excellent. Our team considered it a way of living company, certainly not high-growth. It was only Michelle and me in our garage making bands and delivering them bent on clients. Our experts had actually hit on one thing. Our message reverberated along with leads.Michelle and also I create an exceptional staff. I come up with suggestions, and she is actually the implementer. A great deal of our results goes to her innovative thoughts. She titles the rings as well as cultivates characters. She links the bands to consumers. Illustrating a ring exclusively as "eight-millimeter dark" really did not suffice.We developed rings coming from one-of-a-kind components, like Port Daniel's barrels or even unique steels. The business took off. Since then, our team have actually developed drastically. We now have over 55 people in the Manly Bands loved ones. About fifty percent of those are actually ring professionals who do work in our just recently obtained production outlet in Utah.Bandholz: When performed you obtain a maker?Ruggiero: About a year and a half ago. Our experts had actually been their consumer for a long times, so we understood them effectively. The majority of their company was wholesale, which failed to enthusiasm our team-- visiting mom-and-pop jewelers. They maintained their retail customers and also brand. Our experts got a number of their resources and delivered over staff members.Inducing a production group has actually been just one of the greatest points our team have actually carried out. It's been unbelievable to go out certainly there and also see them create bands out of Fender guitar cords or metallic coming from an M1 Abrams container.Bandholz: Just how does internal production effect advertising and marketing?Ruggiero: It is actually been significant. Taking a video camera to the opposite of the workplace and recording the crew making use of lathes to reduce the metal rods or even whiskey barrels in to rings creates extraordinary video. Our team possess our camera staff out there continuously. Our company utilize that video footage on our social networks and in our adds as well as e-newsletters. Our experts attempt to ensure that given that a lot of business in the guys's band area do not produce. They lose ship or even order coming from abroad and afterwards deliver it out. But we prefer it to last a life time and also be actually something folks can easily take pride in.We've possessed a lot of excellence with our military ancestry selection, where we resource special armed forces materials. Our experts have the M1 Garand rifle stock, the timber component, from World War I. Enjoying our team put that in the turret and cut a part out for a ring is actually remarkable.Our advertising for those rings talks about the background, the soldiers, where the item was made use of, and also points like that. My other half and also I examined filmmaking in college. Our team use our abilities to inform as well as tell a story. For instance, I lately obtained an email from a customer that discussed that his grandfather made use of to drive M1 tanks. The customer skilled among those rings to his grandfather, and they possessed fairly a mental substitution. It's nice to help customers get in touch with their past times as well as make something purposeful.Bandholz: Where can folks acquire a ring from you?Ruggiero: ManlyBands.com. Our team have images on Instagram, too. I perform Twitter as well as LinkedIn.